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For Takeaway we created a mobile-only campaign to highlight high-quality restaurants in specific cities. We aimed at creating a case for optimised video content to actual local response. We rolled out the campaign multiple times with multiple iterations of the videos to maximise its impact. The challenge? To set up a process that is adaptive to data, logistically resilient and ready to scale up to cities across the Benelux.




  • Laurens Neels
Brussels Campaign - modulair for multiple language areas
Brussels Campaign - restaurant specific stories
Brussels Campaign - restaurant specific feed versions