Tired of watching ads already? For IKEA we made Sleep Fitness, a video series full of tips, tricks and hacks for a better night’s sleep. The campaign runs in collaboration with Onefit on their platform, as well as on the usual social suspects, flanked by a fine choice of influencers.
This campaign was created in the midst of the COVID-19 crisis. Check the video below on how we created the set and managed to prep, shoot and review.