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IKEA Slaapfitness

Tired of watching ads already? For IKEA we made Sleep Fitness, a video series full of tips, tricks and hacks for a better night’s sleep. The campaign runs in collaboration with Onefit on their platform, as well as on the usual social suspects, flanked by a fine choice of influencers.

This campaign was created in the midst of the COVID-19 crisis. Check the video below on how we created the set and managed to prep, shoot and review.


  • Wavemaker

Production partner

  • Hogarth Amsterdam

Head of Production

  • Camiel Verhey


  • Rogier de Vries
  • Jessica Rooker


  • Laurens Neels

Creative Direction

  • Richard Hol


  • Joshua Hoogeboom
  • Klaas Hendrik Slump
  • Kim Ritskes


  • Jaap Reinders


  • Casper van Deuveren
IKEA Slaapfitness - Tutorial
Filming during COVID-19